Invited Session: Resource Management
Thinking Outside of the Bin the Wearable Collections Way
Monday, September 25, 2017
14:00 – 14:30
I’ll tell the story of my company, Wearable Collections, which I founded with my good friends in 2004. Wearable Collections began as a project to raise funds for spinal cord injury research, a cause near and dear to our hearts when my partner was paralyzed after being hit by a car. We came up with a local solution in a very big locale, New York City. By placing clothing collection bins inside of residential buildings, we provided residents with a convenient option to tossing them in the garbage. The company’s strength has been its ability to develop grassroots relationships and understanding the communities we serve. By injecting a bit of technology with some marketing know-how, we have been able to sustain this business against for-profits in this space, a difficulty commodity market, and navigating a city that comes with logistical nightmares. Wearable Collections’ impact is much larger than the amount of clothing, textiles and shoes it collects. By remaining lean and flexible, we continue to run campaigns that educate and bring transparency that have been emulated by not only clothing collectors, but other materials as well. Our non-traditional approach will inspire.